How did you attract/address your audience?

I used many different things to help attract my target audience, the first thing being the competition, all people who listen to house music will definitely be interested in winning that amount of equipment so that is a definite incentive to buy the magazine. I also attract the audience through my main colour of electric blue as this represents electric house music, also it is a bright funky colour and is in your face, this is what you feel like when you are out raving and the colour scheme does well in following this. I have also selected artists that all house music lovers will know and enjoy. I also feel that the way I wrote addressed the audience, as it was funny, put not incorrect and all the text was understandable I made sure it was as if the magazine was talking to the person to give customer confidence that we care. Also the main images target the audience as the image on the cover is of a well known DJ himself, but we get behind the scenes of his track playing to get to know what he really gets up to, anybody who listens to the DJ will definately want to buy this magazine, also as you get in inside infomration on all the hot new tracks people who listen to house music will want to know all of this gossip and definately want to know all the hot new tracks.